Before getting your website done, there are some basics you should know. Your website is the core of all your online marketing strategies, all the marketing strategies and techniques are geared toward website conversions. A bad website will make you spend more money on other marketing channels trying to get more visitors when there is no conversion taking place because of the state of your website. The better your website is, the more your visitors are converted into paying customers. These are the phases we go through to achieve the perfect website.
- Analysis: The first step is always about information gathering. Identifying the website goals, purpose, and target audience.
- Planning: Planning creates a structure of the site map, website structure, and technology to be used.
- Design: The focus for design isn’t only on Wireframe Models and visual styles but also on the usability of the user interface for the best possible user experience
- Content: The right content makes your website come alive. The content is one of the most important aspects of website design, text, photos, and videos are not only important for your visitors but also for search engine optimization.
- Development: This is the actual creation of the website using Hypertext Markup language (HTML) and Cascading Stylesheet(CSS Code) with help from databases and other technologies to achieve a responsive design.
- Testing: We test all the technical features like the cooling script, compatibility with major browsers, responsiveness to different devices. We also do an analysis to ensure purpose fulfillment.
- Deployment: after the website is launched, there is still work to be done. There is constant site monitoring after the initial launch to fix any possible deficiencies. We also do maintenance and updates.
Websites are a very complex and detailed process and we appreciate this and that is why we carry out these 7 steps to help you optimize conversion and profit maximization.
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Visit us at www.novateur.ng