There are many many reasons for a CRM. You might be able to keep up with 10, or 20 or even 50 clients in your head but there comes a point when you just can’t track them all and their associated tasks and events. You need a CRM to keep track of your leads and contacts information regarding your business.
For every business, sales are important. A CRM helps you manage the entire sales lifecycle from proposals to estimates, invoices, contracts, and project management, it helps your business grow larger.
Metrics are critical to your business growth and success. A CRM will give you instant metrics on dozens of aspects of your business, including historical and future predictions – and you don’t have to do anything.
Organizing all your information into one system gives you that big picture. In all, you need a CRM to make your business more efficient and to help your business survive.