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What is Customer Relationship Management.

By support@letushostyou.com on August 31, 2022

Customer relationship management (CRM) is a term that refers to practices, strategies, and technologies that companies use to analyze customer interactions and data throughout the customer life-cycle, with the goal of improving business relationships with customers, assisting in customer retention, and driving sales growth.

A CRM system is designed to compile information on customers across different channels or points of contact between the customer and the company which could include the company’s, key contacts, website, telephone, industry, or any information deemed valuable for their particular business like customer purchase history, projects, invoices, estimate & quotations, buying preferences and concerns

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